
SEO Split Testing Basics
A deep dive into running controlled SEO experiments that keep rankings intact and stakeholders happy. We’ll cover technical setup options (subfolders vs. subdomains, canonical tags, server-side redirects), choosing test metrics, isolating variables, avoiding cannibalization, and interpreting results with statistical significance. Tool recommendations and a ready-to-steal checklist will leave readers confident to launch their first SEO split test without breaking anything.